B2B research supply
Cresco Peps
A considered visual identity for a technical offer. Clear type, a cool palette and product-led composition make the catalogue easier to explore.
- Our work
- Website design & development
- The focus
- Brand expression & product clarity
- The project
- B2B research supply
The design brief
Make specialist information feel approachable.
The brief was to present a research-supply business through a clear B2B website. We organised the experience around the catalogue, the information a buyer needs and a practical route to enquiry.
- A consistent cool-blue and navy palette gives the brand a recognisable visual language.
- A deliberate type hierarchy separates the message, product name and supporting detail.
- Product pages and enquiry screens share a coherent layout, spacing and navigation system.
The catalogue
A repeated product structure makes the collection feel coherent. Image, product name and technical information each have a clear place.
A clear next step
The enquiry brings product selection and the buying context into a structured flow, using the same visual language as the rest of the site.
The interaction, in motion
The short recording shows the interactive product visual within the site. Play it to see how movement contributes to the experience.
The product visuals and specifications shown belong to the website preview.
Experience the whole site